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About
Oriental Beauty Valley

“The Oriental Beauty Valley” is aimed to form a “health and beauty industry alliance” with the core of the beautiful and healthy industry as well as the win-win situation and coexistence among multi industries by integrating headquarters economy, cultural creativity, tourism & leisure, e-commerce, sports, financial service, fashion industry, luxury goods and other cross-border industries through the concept and method of “Cross and Beyond Boundaries”. It is committed to achieving”metropolitan industrial ecosphere” through regional coverage, full-function integration, complete industrial support and all-factor service.

“The Oriental Beauty Valley” is a “three-dimensional industry system” composed of product axis, service axis and industry axis. Product axis includes R&D, production, packaging, sales and other links. Service axis includes raw material procurement, ODM design, OEM production, inspection testing, marketing planning, brand promotion and other ancillary functions;Industry axis includes product display, user experience, beauty care, medical care, trade circulation, interactive consulting and other business activities. The application expansion and value extension are realized in the form of “product + service” based on beauty health products, in order to form a multi-layered 3D system.

Founded in 2001, Shanghai Fengxian Economic Development Zone Biotechnology Park covers an area of 18.49 square kilometers. It passed ISO 9001 Quality Management System Certification and ISO 14001 Environmental Management System Certification in It was named the Oriental Beauty Valley Core Area by Fengxian District Government in 2017.

  • Chinese Cosmetics Industry Capital
  • International Design Capital
  • Fashion Capital
  • Brand Capital

FOUR CAPITALS
AND
FOUR DISTRICTS

  • Important Bearing Area of Advanced Manufacturing Industry in Shanghai City
  • Cluster of Cultural and Creative Industry in the Southern Part of Shanghai City
  • Core Bearing Area of Big Health Industry in Shanghai City
  • National-Level Small and Medium-sized Enterprises Science and Technology Innovation Vigorous Area
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21 years of Experience

The Oriental Beauty Valley Group Co Ltd is a district-level first-class state-owned company with the main business of “industrial investment and professional investment” and the development goal of “industrial aggregation and enterprise listing”.It actively plays the main role of the market, integrates resources in an all-round way, expands the bearing space of the Oriental Beauty Valley health and beauty industry, improves the quality of industry development, speeds up the industry development and enriches the connotation of industry development. In addition, it carries out M&A and equity investment on the high-quality assets about the health and beauty whole industry chain, builds the investment management platform of the regional health and beauty industry and promotes the agglomeration of health and beauty industry in Fengxian District.

What our Partner say

Hi, I’m Francesca Liberatore, here we are in Milan Fashion Week. I just presented my spring summer collection 2023, and we had this amazing collaboration with Oriental  Beauty. I’m really happy of that. I’m really excited now that the collection is just gone and I’m looking forward to have new collaboration with China. We had a really great partnership. Everything worked nicely and I hope the public really enjoy. We’re looking forward to have your ideas and to have your comment about the show.

Francesca Liberatore
- Artistic and Creative Director

It was a really interesting opportunity this to have as a guest at the Milan Fashion Week Oriental Beauty Valley, a large group representing so many Chinese beauty and cosmetics companies. The bond between Italy and China, we know, has been for a long time now, especially in this case in the case of design fashion, a long history together particularly in the area of beauty we Italians and Westerners in general are very fascinated by cosmetics, Chinese beauty, very intrigued. So I think this project of bringing the brand of Chinese cosmetics to Italy and Europe will be very successful. especially this combination with the highest level fashion the Milan Fashion Week. I think it was a fantastic occasion for this kind of presentation.  

Caterina
Di Bert
- President of Italian Fashion Culture Centre