Shanghai China

DESIGN BEYOND CREATIVITY,Oriental Beauty Valley Participates in WDCC2023



On 26 September, the World Design Cities Conference 2023 (WDCC2023), hosted by the Shanghai Municipal People’s Government and supported by UNESCO and the Chinese National Commission for UNESCO, was officially opened. Oriental Beauty Valley, as a regional brand of beauty and health industry agglomeration, deeply participated in this conference. Yuan Fei, Deputy Secretary of the Party Committee and General Manager of Oriental Beauty Valley Group, attended the opening ceremony.

In this exhibition, Oriental Beauty Valley took the development concept of technological innovation and cross-border integration as the core, fully demonstrated the process and achievements of Oriental Beauty Valley’s transformation from existence to excellence, from quantitative change to qualitative change, and laid a strong foundation for the brand’s next step of development. The booth was set up in the centre circle of the Fashion Pavilion, with modern aesthetics as the spatial design tone, and the deep fusion and collision of the national tide of beauty and modern beauty. The event site also arranged product experience, beauty and skincare immersion services for visitors to the pavilion.

At present, Shanghai is deepening the construction of the “five centers”, strengthening the “four functions” as the main direction of attack, promoting the city’s spiritual character as an important support, adhering to the first-class standard, and better participating in international cooperation and competition. Among them, design, as a key link in the industry chain with great value-added effect, has become an important engine to empower the innovative development of industries, a key way to optimize people’s way of life, and a fundamental element in shaping the brand image of the city.

It is reported that the main session of the 2023 World Design Cities Conference will be held from 26 to 28 September, with exhibitions and activities continuing until 2 October. The main venue is located in the creative design atmosphere of the Huangpu River. Huangpu River and Suzhou River connect and various districts respond. This year’s conference focuses on “gathering people, promoting production, and promoting industry”, as well as internationalization, specialization, and market orientation, and will further gather global creative design resources to create a world-class design front wind vane, innovation curator, and new product debut site. The conference will combine offline and online, domestic and overseas linkage, to create a global creative design cooperation and exchange platform, and promote Shanghai to build a world-class “city of design”.

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